Translite Sonoma { Art Director 2001–2005 } Sonoma, California
Specification grade lighting manufacture specializing in low voltage, hand blown glass and custom lighting. 1. Managed and streamlined existing identity system and enforced strict standards in its application. 2. Designed and developed quarterly advertising campaigns. 3. Appointed interim marketing manager for three quarters maintaining a steady growth in sales. 4. Art directed installation and product photography. 5. Designed and produced the 2003 catalog and managed overseas printing. Maurice Payne Color Print UK. 6. Designed and produced multiple product brochures. 7. Managed and maintained image library. 8. Standardized templates for product specification. 9. Managed multiple tradeshows as well as booth design.
Translite Sonoma { Art Director 2001–2005 } Sonoma, California.
Specification grade lighting manufacture specializing in low voltage, hand blown glass and custom lighting. 1. Managed and streamlined existing identity system and enforced strict standards in its application. 2. Designed and developed quarterly advertising campaigns. 3. Appointed interim marketing manager for three quarters maintaining a steady growth in sales. 4. Art directed installation and product photography. 5. Designed and produced the 2003 catalog and managed overseas printing. Maurice Payne Color Print UK. 6. Designed and produced multiple product brochures. 7. Managed and maintained image library. 8. Standardized templates for product specification. 9. Managed multiple tradeshows as well as booth design.